The Generational Divide of Tiger Woods

Tiger Woods means different things to different people. And now at the tail-end of his 30s, Woods splits marketers’ most coveted demographic nearly in half. Putting people on two sides of the fence is nothing new for Woods, but it is that fence that divides the most recent edition of ‘will he’ or ‘won’t he’ when … Read more…

Tiger’s New Normal

Tiger Woods began his 2015 PGA Tour season at the Waste Management Phoenix Open firing rounds of 73-82, slamming his trunk and firing up Air Tiger before Golf Channel went on the air with their Friday afternoon coverage. Prior to the event, and as he does, Woods spoke optimistically about his progress with new swing … Read more…

Watson Not a Failed Captain, Piece of a Failed System

The United States lost their third consecutive Ryder Cup to Europe on Sunday evening in Scotland, 16.5-11.5. The defeat was America’s sixth in the last seven editions of the biennial event and the eighth time Europe took home the Cup in its last 10 tries. That’s a few different ways of saying that Europe has flat-out dominated the … Read more…

2014 Ryder Cup Preview

The most compelling three days — or nights… or mornings… whatever — of golf are nearly upon us as the 40th Ryder Cup matches kickoff from The Gleneagles Hotel’s PGA Centenary Course in the early hours of Friday morning. The European team, captained by Ireland’s Paul McGinley, a man who studied and played collegiately in … Read more…

Breakfast Ball, 8/12: Projecting the 2014 Ryder Cup Team Using Paul Azinger’s Pod System.

On Saturday morning at the PGA Championship, with the Golf Channel set quarantined off from the rain, 2008 Ryder Cup captain Paul Azinger joined the set of Live From and spoke on all things golf, including, of course, the Ryder Cup.  Azinger famously led the United States to their most recent victory in the biennial event … Read more…