Tiger’s Media Barrage Received with Skepticism

November 27, 2010 in Golf by Chris Chaney

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As Thanksgiving gives way to Christmas, the one-year anniversary of the infamous Tiger Woods fall from grace is brought up time and again.

The former No. 1 golfer’s run in with a fire hydrant came Thanksgiving night one year ago. And now, a year later, much has changed in the golfing world, as well as the world of Tiger Woods.

There is a new No. 1 golfer in the world for the first time in five years, Woods divorced from his wife and did not win on the PGA Tour for the first time in his career.

There is no doubt that his image took a hit as shown in his bottom line. Sponsors jumped ship as tabloids and speculation about his personal life jumped down Woods’ throat.

A humbler, thankful and more balanced (his favorite phrase) Tiger Woods now stands before the world, torn down by his double-life being exposed.

He talked on so many occasions about getting back to his core values, his religion and reaching out to the people, most specifically, his fans who have stuck with him throughout the years and especially through 2010, the craziest year of his life.

In an effort to jump in front of all the anniversary talk, TW took to the internet to show how he has changed a year after the accident.

Included in his media blitz were a new blog post on his website, a personally written piece in Newsweek, an appearance on Mike and Mike on ESPN radio and activating his Twitter account. His agent, Mark Steinberg, also did an “exclusive” interview with CNBC’s Darren Rovvell.

It all was an attempt to connect with his fans while overshadowing the looming anniversary, an unfortunately for Tiger, it seemed that way.

Sure, his followers on Twitter increased exponentially, but even the most naive person could see what was going on. The media barrage backfired and instead of bolstering his image, the general consensus remained that Tiger was still aloof.

More than a week later, Tiger only updated his twitter five times, proving that it really wasn’t something he wanted to do, but something he was told to do because it should help his image.

A little hint for Team Tiger: half-assing a Twitter account and other things of the like ooze insincerity. Twitter could be a great connecter for Tiger and his fans if he were to use it as such, but as it stands, it is not.

Throughout the Tiger bombardment, nothing new has really come out. No inside look into how he is doing, what he is really feeling or anything like that. It’s the same stuff, different day.

He’s thankful for what happened. He’s better for it. He had to look at himself and didn’t like what he saw. He’s more balanced and at peace.

Nothing different.

So after next week’s Chevron World Challenge that Tiger hosts, we can expect him to fade into oblivion again for a couple of months and if I had to guess, his Twitter will be pretty quiet as well.

And that’s a shame.