Cadillac Leading the Way of Car Companies Re-Entry Into Golf
Any cable news outlet you watch will tell you that each and every day, there are signs that the recession is ending.
Now, any World Golf Championship Event you watch will remind you that some car companies are back in the black.
The PGA Tour announced earlier today that Cadillac will have a major role in the WGCs in 2011 and beyond.
The car giant will become the head sponsor of the Doral-based tournament while also becoming an umbrella sponsor for all WGC events.
“We are absolutely delighted to once again partner with Cadillac, which has a long-standing history with professional golf,” said PGA TOUR Commissioner Tim Finchem. “We couldn’t be more pleased to welcome Cadillac back through this sponsorship with the World Golf Championships. We believe that the World Golf Championships will provide Cadillac with an effective and valuable marketing platform that will provide an excellent return on its investment. In addition to today’s announcement about the return of the World Golf Championships to Miami, we also look forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
The World Golf Championships umbrella sponsorship provides Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac also will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.
“The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac’s theme as the New Standard of the World,” said Don Butler, Vice President for Cadillac Marketing. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac.”
If Cadillac’s willing to pay out a pretty penny to sponsor some tournaments, you can spend a couple extra bucks on your family’s Christmas presents. The recession is no longer an excuse.
Sorry.
