There is no question the advent of social media has given professional athletes a more direct way to connect with their fans. Some athletes more than others have used the technology at their disposal better than others, especially with pro golfers.

One of the surprise winners in recent months has been Ben Crane who has used a series of YouTube videos to show golf and sports fans alike a little bit of his personality. By now you’ve seen his other videos on working out, his pre-round routine and his best, on his slow play.

All of those were clever and funny, but it seems as if Crane has hit a creative wall. His latest video (below), “On Dance” seems like he’s running out of ideas. Don’t get me wrong, I think the beginning when he is talking is funny, but the 40 or so seconds of him doing weird dance moves seems like he’s reaching.

“Trust your clubs, know thyself…..attack.”

Hopefully, Crane can make a comeback and do some other funny videos. Have a look and let me know what you think.